Soulja says "I've been doing this music thing for a while, and in the last 2 years I've finally gained some listeners, and I not only mean casual listeners. I'm talking die hard listeners, who download every mixtape I drop. And, that makes me feel great about what I'm doing. But, sometimes it feels as if isn't the best I can do. When I was thinking of my next project, I happened to be watching the "Any Given Sunday" movie. And, was real inspired by that. The raw feel, and emotion of that movie. So, once I started recording the mixtape. I noticed that the few tracks almost sounded like a soundtrack. And, sitting back after a while I realized, this mixtape is going to have to be more than just me, because there are alot of great artist on the indie level, that doesn't get any recognition for their work. Then, it hit me. I'll name it "Never Given Sunday" the opposite of "Any Given Sunday" in the sense that myself, and the artist I'm working with on this mixtape. Are grinding extra hard, and putting everything we have into our dream of becoming something greater than we are, and getting there yet."
Then, Soulja went on to talk about who he chose to work with on this mixtape. He says "I didn't want to go into this project alone, I wanted it to be a team effort almost like in the movie. So, I reached out to not only my regular collaborators, but some I've never worked with like Will Boy who was recommended to me by DJ Marksman, and C. Smif, who I've been following musically for the past year, and a half. I reached out to Dyce former member of Meta4ical Click. And, I've been trying to reach out to Carly; who has done hooks for Cash on songs, and Jay Notez; who is a close friend of C. Smif."
Soulja then set the mood of the mixtape of how the complete project would sound. He went on to say "Its going to sound like a dramatic soundtrack to fit a movie. Songs that identify each artist as a their own character. Designed by themselves, and the lyrics they chose to use, and the way they chose to deliver it."
Soulja also did say that "Never Given Sunday" is about 85% complete. There is still songs that are waiting on call backs from a few artist, and alot of mix, and mastering left to do before the mixtape is completely finished. Although he said due to so many people not reaching back to him. It may be missing more than he expects.